田径女神走红Chinese Valentine’s Day brings fresh releases as box-office competition heats up_我的网站
A |  Although the Qixi Festival, celebrated on the seventh day of the seventh month on the Chinese lunar calendar and known as Chinese Valentine's Day, is not traditionally considered a major moviegoing period, the holiday has consistently generated a sharp boost in single-day box-office takes, particularly among younger audiences. China recorded 364 million yuan ($53.98 million) in ticket sales on Qixi in 2024, a Saturday, about three times the 107 million yuan earned the previous day. In 2025, the Qixi box office, a Friday, reached 234 million yuan, more than double the 109 million yuan recorded a day earlier. As of press time, the daily box office for the 2026 Qixi Festival surpassed 230 million yuan. "Qixi may not be a major movie-going holiday, but it can still bring a noticeable boost to the box office by concentrating audiences' demand for cinema-going on a single day," Zhang Peng, a cultural researcher and associate professor at Nanjing Normal University, told the Global Times. "For romance films, in particular, the festival provides a natural occasion for couples and young audiences to go to the cinema." Zhang Zihan, a sophomore design student at Sichuan University, planned to see All Wishes Come True! with her boyfriend Wednesday night. She told the Global Times that after having seen strong recommendations on social media for the animated film, she decided to watch it herself, hoping to assess it from the perspective of an art student. The film's storytelling and animation design have drawn widespread praise, earning an 8.2/10 rating on Douban, a popular Chinese review platform. Six films opened on Wednesday, including two romance titles. Be With You, supervised by Lan Hongchun, director of family drama Dear You, follows a young couple whose relationship helps both characters heal. Love, My Way was selected for the Asian New Talent Award at the 25th Shanghai International Film Festival, where it received nominations for best film, best director and best actress. The film explores women's struggles and growth in intimate relationships. The week's biggest new release is expected to be V, which opened Wednesday. It has grossed more than 30 million yuan at the box office as of Wednesday. Directed by Han Yan, whose previous films include Go Away Mr Tumor, A Little Red Flower and Viva La Vida, the crime drama marks his first foray into the police-and-gangster genre. Du Yangbaixue, a journalism student at the Communication University of China, had planned well in advance to see V with friends. She told the Global Times she was eager to see the new film as she is a fan of Tony Leung Ka-fai and was drawn by the film's star-studded cast. The new releases will enter a market still dominated by several strong holdovers. As of Wednesday, Once Upon a Time in the Middle East had grossed more than 1.1 billion yuan at the box office, while Christopher Nolan's The Odyssey had garnered 320 million yuan. Animated film All Wishes Come True! had grossed more than 160 million yuan. In addition, Niu Lai, a low-budget original animated film with rudimentary character modeling and an unconventional, abstract storyline, could receive an additional lift from Qixi moviegoing. It had grossed over 26 million yuan at the box office as of Wednesday. "The previous blockbusters are likely to maintain their momentum, while Qixi, one of the key holidays near the end of the summer movie season, could further boost audience demand and lift overall summer box office," noted Zhang. 。 据外媒报道，《黑神话：悟空》的现象级成功彻底撬动了中国游戏行业的投资风向，资本正大规模从服务型游戏赛道，转向拥有完整叙事结构的第三人称单机 3A 作品。 行业分析指出，《黑神话：悟空》向市场验证了高成本单机作品可同时实现口碑与商业双丰收，打破了此前投资方对单机 3A 赛道的风险顾虑，大量资金随之涌入该领域。其中灵游坊旗下《影之刃零》是典型案例，本作在《黑神话：悟空》出圈后获得巨额追加融资，投资邀约蜂拥而至，工作室甚至不得不婉拒部分合作方。官方也表示，此前国内市场与技术尚不足以支撑主机级游戏开发，新一轮投资正重塑整个行业格局。腾讯旗下 Eclipse Glow Games 开发的《湮灭之潮》同样引人注目，该作跳出中国神话题材，以亚瑟王传说为蓝本、伦敦为故事背景，瞄准全球市场，开发团队汇集了曾参与《刺客信条》《女神异闻录》等系列的资深开发者。 目前国内已有《失落之魂》《明末：渊虚之羽》等多个单机 3A 项目稳步推进，厂商普遍转向有完整叙事的单机体验，避开同质化的战斗通行证与持续付费模式。业内认为这并非短期热潮，《黑神话：悟空》的成功大幅降低了单机赛道的投资风险预期，若趋势延续，未来国产 3A 将具备与欧美日厂商同台竞技的实力。 本文由游民星空制作发布，未经允许禁止转载。更多相关资讯请关注：影之刃零专区。 Current article:http://diaoengngtengdiachanpiezao.sbs/bn32n/fzt3li2.html Published on:19:31:32 |
